Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Prize winner
Authors: Alexander Korchagin (Moscow State University); Vera Cherepanova (Studio Etica)
Originally published in: 2019
Version: 6-Nov-2019
Revision date: 26-Nov-2019
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This case is based on a true story that happened in spring 2018 in Moscow, Russia. Dmitry Levitsky, a prominent restaurateur, owner of several restaurants and bars across the country, was faced with an ethical dilemma when the marketing concept of one of his restaurants was challenged by a pregnant woman Ekaterina. Restaurant staff refused to meet her special request for her meat to be cooked well done due to the restaurant owner's unwavering 'no steaks well done' conviction. Ekaterina had to leave the place, hungry and frustrated. Later that day she posted her controversial experience on the restaurant’s Facebook page and copied it in a message to Dmitry. He shared the message, asking his 5,000 followers how they would have treated the situation. Although the case is focused on an ethical dilemma, it has a very unusual context. Often the cases with ethical dilemmas describe a workplace situation faced by an employee in the office. This case stands out from that crowd with an appealing restaurant setting and a situation we all could easily relate to. At the same time, the case is still focused on a business management decision. Dmitry’s original Facebook post got almost 8,000 comments confirming the interest within broader audiences. Not surprisingly, the opinions differed dramatically, which demonstrates the considerable potential for discussion of the case.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
Russia
Location:
Moscow

Featured company

Meat Puppets Bar & Meatarea
Industry:
Restaurant industry

Featured protagonist

  • Dmitry Levitsky (male), owner

About

Abstract

This case is based on a true story that happened in spring 2018 in Moscow, Russia. Dmitry Levitsky, a prominent restaurateur, owner of several restaurants and bars across the country, was faced with an ethical dilemma when the marketing concept of one of his restaurants was challenged by a pregnant woman Ekaterina. Restaurant staff refused to meet her special request for her meat to be cooked well done due to the restaurant owner's unwavering 'no steaks well done' conviction. Ekaterina had to leave the place, hungry and frustrated. Later that day she posted her controversial experience on the restaurant’s Facebook page and copied it in a message to Dmitry. He shared the message, asking his 5,000 followers how they would have treated the situation. Although the case is focused on an ethical dilemma, it has a very unusual context. Often the cases with ethical dilemmas describe a workplace situation faced by an employee in the office. This case stands out from that crowd with an appealing restaurant setting and a situation we all could easily relate to. At the same time, the case is still focused on a business management decision. Dmitry’s original Facebook post got almost 8,000 comments confirming the interest within broader audiences. Not surprisingly, the opinions differed dramatically, which demonstrates the considerable potential for discussion of the case.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
Russia
Location:
Moscow

Featured company

Meat Puppets Bar & Meatarea
Industry:
Restaurant industry

Featured protagonist

  • Dmitry Levitsky (male), owner

Related


Awards, prizes & competitions