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Supporting video
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Reference no. 7B03A005
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); David J Sharp (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 2003
Length: 2 minutes
Data source: Field research
Topics: Costs; Product management; Product strategy; Advertising
Notes: We recommend that you view the preview copy before purchasing this video. File size 134.1MB. Click for more information.
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Abstract

This video is to accompany the case. Highlights two of the FES commercials.
Location:
Canada
Industry:
Transportation equipment
Size:
Large
Other setting(s):
2001
Teaching note
-
Reference no. 8B03A05
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); David J Sharp (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2006-02-08
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03A005
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); David J Sharp (Ivey Business School, Western University); Satish Jha (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2006-02-08
Length: 25 pages
Data source: Field research
Topics: Advertising; Costs; Product management; Product strategy
View full details

About

Abstract

This video is to accompany the case. Highlights two of the FES commercials.

Settings

Location:
Canada
Industry:
Transportation equipment
Size:
Large
Other setting(s):
2001

Related

Teaching note
-
Reference no. 8B03A05
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); David J Sharp (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2006-02-08
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03A005
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); David J Sharp (Ivey Business School, Western University); Satish Jha (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2006-02-08
Length: 25 pages
Data source: Field research
Topics: Advertising; Costs; Product management; Product strategy
View full details