Subject category:
Strategy and General Management
Originally published in:
2019
Version: 13-Oct-2019
Length: 17 pages
Data source: Published sources
Abstract
The Cleveland Browns have been the most consistently bad team in NFL football since 1999. The case covers the strategic, management, and systematic failures made by Brown's owner Jimmy Haslam during his ownership and walks through the strategic blunders the Browns have made that force them in the bottom of the league rankings year after year. The recent changes to the internal organization of the Browns have made them an interesting team to study from a strategic perspective, and their new coach, GM, and management may be the people who bring the Browns back to relevance in the NFL.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 1946-2019.Geographical setting
Region:
Americas
Country:
United States
Location:
Cleveland, Ohio
Featured company
Cleveland Browns
Employees:
501-1000
Type:
Privately held
Industry:
Sports (football)
Featured protagonists
- John Dorsey (male), General Manager
- Freddie Kitchens (male), Head Coach
Subject category:
Strategy and General Management
Originally published in:
2019
Version: 13-Oct-2019
Length: 7 pages
Data source: Published sources
About
Abstract
The Cleveland Browns have been the most consistently bad team in NFL football since 1999. The case covers the strategic, management, and systematic failures made by Brown's owner Jimmy Haslam during his ownership and walks through the strategic blunders the Browns have made that force them in the bottom of the league rankings year after year. The recent changes to the internal organization of the Browns have made them an interesting team to study from a strategic perspective, and their new coach, GM, and management may be the people who bring the Browns back to relevance in the NFL.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 1946-2019.Geographical setting
Region:
Americas
Country:
United States
Location:
Cleveland, Ohio
Featured company
Cleveland Browns
Employees:
501-1000
Type:
Privately held
Industry:
Sports (football)
Featured protagonists
- John Dorsey (male), General Manager
- Freddie Kitchens (male), Head Coach
Related
Subject category:
Strategy and General Management
Originally published in:
2019
Version: 13-Oct-2019
Length: 7 pages
Data source: Published sources