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Case
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Reference no. 919-0037-1
Published by: Asian Business Case Centre
Originally published in: 2019
Version: 27 May 2019
Length: 10 pages
Data source: Field research

Abstract

This case describes the genesis and development of a Chinese data analytics start-up, TalkingData, from 2012 to 2017. It highlights the strategies pursued and capabilities that the company had built over time in order to secure its position as one of the top data analytics providers in the country. This case also identifies the main challenges that TalkingData needs to address as it continues to grow and expand its businesses and operations. This case is suitable as a standalone in digital innovation and strategy classes to illustrate an emerging breed of firms that rode the waves of Big Data analytics and artificial intelligence (AI), which swept through the technology world in the early 2010s. It highlights these new firms' growth strategies and markets, both new and old. This case can also be employed in business analytics courses to illustrate how companies can build their data analytics and technology infrastructure as a business offering or strategic support for decision-making.

Time period

The events covered by this case took place in 2011-2017.

Geographical setting

Country:
China

About

Abstract

This case describes the genesis and development of a Chinese data analytics start-up, TalkingData, from 2012 to 2017. It highlights the strategies pursued and capabilities that the company had built over time in order to secure its position as one of the top data analytics providers in the country. This case also identifies the main challenges that TalkingData needs to address as it continues to grow and expand its businesses and operations. This case is suitable as a standalone in digital innovation and strategy classes to illustrate an emerging breed of firms that rode the waves of Big Data analytics and artificial intelligence (AI), which swept through the technology world in the early 2010s. It highlights these new firms' growth strategies and markets, both new and old. This case can also be employed in business analytics courses to illustrate how companies can build their data analytics and technology infrastructure as a business offering or strategic support for decision-making.

Settings

Time period

The events covered by this case took place in 2011-2017.

Geographical setting

Country:
China

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