Subject category:
Marketing
Published by:
Asian Business Case Centre
Length: 14 minutes
Data source: Field research
Abstract
The case video showcases some of the marketing and branding challenges faced by agape Little Uni (agape), a pre-school in Singapore. It provides a useful context for students in marketing to understand the early childhood education and childcare sector in Singapore, a growing sector with intensifying competition and increasing market fragmentation. The case video provides perspectives from multiple stakeholders, including the company directors, administrators, teachers, and parents.
Time period
The events covered by this multimedia took place in 2018.Geographical setting
Region:
Asia
Country:
Singapore
Subject category:
Marketing
Published by:
Asian Business Case Centre
Version: 30 August 2019
Length: 10 pages
Data source: Field research
About
Abstract
The case video showcases some of the marketing and branding challenges faced by agape Little Uni (agape), a pre-school in Singapore. It provides a useful context for students in marketing to understand the early childhood education and childcare sector in Singapore, a growing sector with intensifying competition and increasing market fragmentation. The case video provides perspectives from multiple stakeholders, including the company directors, administrators, teachers, and parents.
Settings
Time period
The events covered by this multimedia took place in 2018.Geographical setting
Region:
Asia
Country:
Singapore
Related
Subject category:
Marketing
Published by:
Asian Business Case Centre
Version: 30 August 2019
Length: 10 pages
Data source: Field research