Product details

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Abstract

Machines might not have replaced humans yet, but they sure were influencing lives across all segments. For the past many years, more and more business travel companies were seen embracing emerging technologies to enhance their customer knowledge and experiences. The emergence of Artificial intelligence (AI), was shaping the way individuals travel, especially for business, and facilitated them with a smooth, tailored and personalised experience. The travel industry was changing at a breath-taking pace - chatbots, artificial intelligence, and things that once seemed to belong to science-fiction movies were invading the corporate travel landscape. AI was making easy for travellers, especially for business travel-right from booking flights, hotels and rental cars to maintaining business travel reports. Also in the process, traditional travel companies were getting defunct and being replaced, and the possibility of business travel losing its human touch was looming large. Besides, issues like privacy breach and internet fraud were key concerns limiting the widespread adoption of AI. Amidst such challenges, would AI continue to excel in the long run remained to be seen.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
World/global

About

Abstract

Machines might not have replaced humans yet, but they sure were influencing lives across all segments. For the past many years, more and more business travel companies were seen embracing emerging technologies to enhance their customer knowledge and experiences. The emergence of Artificial intelligence (AI), was shaping the way individuals travel, especially for business, and facilitated them with a smooth, tailored and personalised experience. The travel industry was changing at a breath-taking pace - chatbots, artificial intelligence, and things that once seemed to belong to science-fiction movies were invading the corporate travel landscape. AI was making easy for travellers, especially for business travel-right from booking flights, hotels and rental cars to maintaining business travel reports. Also in the process, traditional travel companies were getting defunct and being replaced, and the possibility of business travel losing its human touch was looming large. Besides, issues like privacy breach and internet fraud were key concerns limiting the widespread adoption of AI. Amidst such challenges, would AI continue to excel in the long run remained to be seen.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
World/global

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