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Case
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Reference no. UVA-M-0694
Subject category: Marketing
Published by: Darden Business Publishing
Published in: 2004
Length: 8 pages

Abstract

The CEO of TIVO wondered how recent increases in the number of subscribers to the TIVO service will affect the value of the company in the eyes of equity-research analysts. The case challenges students to use detailed information on customers to determine whether TIVO''s current share prices are appropriate.

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Abstract

The CEO of TIVO wondered how recent increases in the number of subscribers to the TIVO service will affect the value of the company in the eyes of equity-research analysts. The case challenges students to use detailed information on customers to determine whether TIVO''s current share prices are appropriate.

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