Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9B19M137
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-11-27
Revision date: 10-Dec-2019
Length: 10 pages
Data source: Published sources

Abstract

MoviePass provided a subscription-based service that allowed its users to see films in theatres for a monthly fee. The company rose to stardom between 2016 and 2017, but in mid-2018, it suffered crushing financial losses when operating costs increased and ancillary revenues were too slow to materialize. The company's subscription base shrank sharply following the introduction of restrictions on its service and an announcement of a price increase. Helios and Matheson Analytics Inc. (H&M), MoviePass's parent company, would be de-listed if its stock price remained below the threshold stipulated by the NASDAQ Composite Index (ie, USD1 per share). The chief executive officer of MoviePass and its management team had to keep the company afloat while trying to regain MoviePass's lost momentum. How could they revitalize the once-promising upstart and prevent H&M from being de-listed?
Location:
Size:
Small
Other setting(s):
2018

About

Abstract

MoviePass provided a subscription-based service that allowed its users to see films in theatres for a monthly fee. The company rose to stardom between 2016 and 2017, but in mid-2018, it suffered crushing financial losses when operating costs increased and ancillary revenues were too slow to materialize. The company's subscription base shrank sharply following the introduction of restrictions on its service and an announcement of a price increase. Helios and Matheson Analytics Inc. (H&M), MoviePass's parent company, would be de-listed if its stock price remained below the threshold stipulated by the NASDAQ Composite Index (ie, USD1 per share). The chief executive officer of MoviePass and its management team had to keep the company afloat while trying to regain MoviePass's lost momentum. How could they revitalize the once-promising upstart and prevent H&M from being de-listed?

Settings

Location:
Size:
Small
Other setting(s):
2018

Related