Subject category:
Strategy and General Management
Originally published in:
2019
Version: 25-Nov-2019
Length: 3 pages
Data source: Generalised experience
Abstract
The above case explores the strategic importance of 'Location' for an Educational Institute. What are the factors considered by 'consumers' when choosing an institute of higher education for themselves or their children? Can the issue of location make or mar the profitability of the business? How can the college management circumvent or tackle the 'problems' or 'perceived problems' that arise from relocating to a new location? Would this relocation involve a change in marketing and branding strategies? These are a few of the many issues that cropped up when confronting the issue of changing campus locations for the Institute.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 2013.Geographical setting
Region:
Asia
Country:
India
Locations:
Indore;Madhya Pradesh
Featured company
Altius Institute of Universal Studies
Employees:
11-50
Turnover:
INR 15,000,000
Type:
Privately held
Industry:
Education
Featured protagonist
- Madhur Naneria (male), Executive Director
Subject category:
Strategy and General Management
Originally published in:
2019
Version: 25-Nov-2019
Length: 11 pages
Data source: Generalised experience
About
Abstract
The above case explores the strategic importance of 'Location' for an Educational Institute. What are the factors considered by 'consumers' when choosing an institute of higher education for themselves or their children? Can the issue of location make or mar the profitability of the business? How can the college management circumvent or tackle the 'problems' or 'perceived problems' that arise from relocating to a new location? Would this relocation involve a change in marketing and branding strategies? These are a few of the many issues that cropped up when confronting the issue of changing campus locations for the Institute.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2013.Geographical setting
Region:
Asia
Country:
India
Locations:
Indore;Madhya Pradesh
Featured company
Altius Institute of Universal Studies
Employees:
11-50
Turnover:
INR 15,000,000
Type:
Privately held
Industry:
Education
Featured protagonist
- Madhur Naneria (male), Executive Director
Related
Subject category:
Strategy and General Management
Originally published in:
2019
Version: 25-Nov-2019
Length: 11 pages
Data source: Generalised experience