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Case
-
Reference no. SCG-557
Subject category: Entrepreneurship
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2019
Version: November 5, 2019
Revision date: 12-Dec-2019
Length: 16 pages
Data source: Field research

Abstract

The case traces the development of the early gramophone industry through the eyes of the American talent scout and producer Fred Gaisberg. It explores the emergence of the sound recording industry in the US since 1877, including the challenges of defining the application of this new technology, building a market and responding to critics. It then shows the difficulties of gramophone entrepreneurs expanding globally and, in particular, focuses on the expansion into India, an unfamiliar market for these entrepreneurs.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in 1900.

Geographical setting

Region:
Americas
Countries:
United States; Canada; India

Featured company

Anglo American Gramophone Co
Employees:
501-1000
Turnover:
USD 200 million
Type:
Privately held
Industry:
Sound recording; Entertainment

Featured protagonist

  • Fred Gaisberg (male), Talent scout and music executive

About

Abstract

The case traces the development of the early gramophone industry through the eyes of the American talent scout and producer Fred Gaisberg. It explores the emergence of the sound recording industry in the US since 1877, including the challenges of defining the application of this new technology, building a market and responding to critics. It then shows the difficulties of gramophone entrepreneurs expanding globally and, in particular, focuses on the expansion into India, an unfamiliar market for these entrepreneurs.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in 1900.

Geographical setting

Region:
Americas
Countries:
United States; Canada; India

Featured company

Anglo American Gramophone Co
Employees:
501-1000
Turnover:
USD 200 million
Type:
Privately held
Industry:
Sound recording; Entertainment

Featured protagonist

  • Fred Gaisberg (male), Talent scout and music executive

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