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Case
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Reference no. IMD-7-2131
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Sandeep Puri (Asian Institute of Management); Jamil Paolo Francisco (Asian Institute of Management); Geeta Mishra (Amity University, Noida); Sujata Khandai (Amity University, Noida)
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 18.11.2019
Length: 17 pages
Data source: Field research
Topics: Sustainability; Marketing; Social responsibility; Corporate values
Share a link: https://casecent.re/p/166443
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Abstract

The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Eco Tasar
Industry:
Textile
Teaching note
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Reference no. IMD-7-2131-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Sandeep Puri (Asian Institute of Management); Jamil Paolo Francisco (Asian Institute of Management); Geeta Mishra (Amity University, Noida); Sujata Khandai (Amity University, Noida)
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 18.11.2019
Length: 17 pages
Data source: Field research
View full details

About

Abstract

The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Eco Tasar
Industry:
Textile

Related

Teaching note
-
Reference no. IMD-7-2131-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Sandeep Puri (Asian Institute of Management); Jamil Paolo Francisco (Asian Institute of Management); Geeta Mishra (Amity University, Noida); Sujata Khandai (Amity University, Noida)
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 18.11.2019
Length: 17 pages
Data source: Field research
View full details