Product details

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Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 2019
Version: 18.11.2019
Revision date: 16-Dec-2019
Length: 17 pages
Data source: Field research

Abstract

The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Eco Tasar
Industry:
Textile

About

Abstract

The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Eco Tasar
Industry:
Textile

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