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Authors: Dominique Turpin
Published by: Institute for Management Development (IMD)
Originally published in: 2019
Version: 09.09.2019
Revision date: 16-Dec-2019
Length: 7 pages
Data source: Field research

Abstract

This is part of a case series. A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Asia
Countries:
Thailand; Japan

Featured company

CP-Meiji
Industry:
Food Production;Food and Beverage

About

Abstract

This is part of a case series. A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Asia
Countries:
Thailand; Japan

Featured company

CP-Meiji
Industry:
Food Production;Food and Beverage

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