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Case
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Reference no. IMD-7-2110
Subject category: Strategy and General Management
Authors: Stefan Michel
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 28.10.2019
Revision date: 16-Dec-2019
Length: 11 pages
Data source: Field research
Topics: Strategy; Digital platform; Business model; Consumer choice; Big data; Consumer behavior; Start-up; Pricing; Data analytics; Retail; Digital; Mobile application
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Abstract

This is part of a case series. The case CodeCheck (B) answers this question by introducing the CodeCheck Insights. It is the vehicle by which CodeCheck provides analytics and insights to producers of food and cosmetics, which generated CHF600,000 revenue in 2019. In addition, CodeCheck Insights sells context-specific advertising, which also generate about CHF600,000 revenue in 2019. While these are solid numbers for a startup, the growth ambition of Boris requires a new financing round for CHF5-7 million.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

CodeCheck
Employees:
11-50
Industry:
Market Research;Health and Medical Services
Teaching note
-
Reference no. IMD-7-2109-T
Subject category: Strategy and General Management
Authors: Stefan Michel
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 27.11.2019
Revision date: 16-Dec-2019
Length: 20 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-2109
Subject category: Strategy and General Management
Authors: Stefan Michel
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 28.10.2019
Revision date: 16-Dec-2019
Length: 7 pages
Data source: Field research
Topics: Strategy; Digital platform; Business model; Consumer choice; Big data; Consumer behavior; Start-up; Pricing; Data analytics; Retail; Digital
View full details

About

Abstract

This is part of a case series. The case CodeCheck (B) answers this question by introducing the CodeCheck Insights. It is the vehicle by which CodeCheck provides analytics and insights to producers of food and cosmetics, which generated CHF600,000 revenue in 2019. In addition, CodeCheck Insights sells context-specific advertising, which also generate about CHF600,000 revenue in 2019. While these are solid numbers for a startup, the growth ambition of Boris requires a new financing round for CHF5-7 million.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

CodeCheck
Employees:
11-50
Industry:
Market Research;Health and Medical Services

Related

Teaching note
-
Reference no. IMD-7-2109-T
Subject category: Strategy and General Management
Authors: Stefan Michel
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 27.11.2019
Revision date: 16-Dec-2019
Length: 20 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-2109
Subject category: Strategy and General Management
Authors: Stefan Michel
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 28.10.2019
Revision date: 16-Dec-2019
Length: 7 pages
Data source: Field research
Topics: Strategy; Digital platform; Business model; Consumer choice; Big data; Consumer behavior; Start-up; Pricing; Data analytics; Retail; Digital
View full details