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Case
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Reference no. IMD-7-2109
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 28.10.2019
Length: 7 pages
Data source: Field research
Topics: Strategy; Digital platform; Business model; Consumer choice; Big data; Consumer behavior; Start-up; Pricing; Data analytics; Retail; Digital
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Abstract

This is part of a case series. The case CodeCheck (A) explains in which ecosystem the company is embedded, the technological backbone of the company, and provides information about the growing importance of conscious consumer. It ends with the question of Boris Manhart, CEO and Founder of CodeCheck, should monetize this rich and valuable data to finance the further growth of the company.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

CodeCheck
Employees:
11-50
Industry:
Market Research;Health and Medical Services
Teaching note
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Reference no. IMD-7-2109-T
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 27.11.2019
Length: 20 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-2110
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 28.10.2019
Length: 11 pages
Data source: Field research
Topics: Strategy; Digital platform; Business model; Consumer choice; Big data; Consumer behavior; Start-up; Pricing; Data analytics; Retail; Digital; Mobile application
View full details

About

Abstract

This is part of a case series. The case CodeCheck (A) explains in which ecosystem the company is embedded, the technological backbone of the company, and provides information about the growing importance of conscious consumer. It ends with the question of Boris Manhart, CEO and Founder of CodeCheck, should monetize this rich and valuable data to finance the further growth of the company.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

CodeCheck
Employees:
11-50
Industry:
Market Research;Health and Medical Services

Related

Teaching note
-
Reference no. IMD-7-2109-T
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 27.11.2019
Length: 20 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-2110
Subject category: Strategy and General Management
Authors: Stefan Michel (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 28.10.2019
Length: 11 pages
Data source: Field research
Topics: Strategy; Digital platform; Business model; Consumer choice; Big data; Consumer behavior; Start-up; Pricing; Data analytics; Retail; Digital; Mobile application
View full details