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Case
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Reference no. IMD-7-1939-RU
Russian language
Published by: Institute for Management Development (IMD)
Originally published in: 2018
Version: 05.12.2019
Revision date: 16-Dec-2019
Length: 25 pages
Data source: Published sources

Abstract

This is a Russian version. IBM, under CEO Ginni Rometty, is trying to transform itself into a cloud and cognitive computing services company. This huge shift requires a culture change that, Rometty argues, the company is well-positioned to deliver because IBM has done it before under former CEO Lou Gerstner. This case examines what IBM needs to learn from how it managed to change its culture under Gerstner and what other companies can learn from the experience as well.

Time period

The events covered by this case took place in 2017, 1993-2004.

Geographical setting

Region:
World/global

Featured company

IBM
Employees:
10000+
Turnover:
USD 80 billion
Industry:
Technology

About

Abstract

This is a Russian version. IBM, under CEO Ginni Rometty, is trying to transform itself into a cloud and cognitive computing services company. This huge shift requires a culture change that, Rometty argues, the company is well-positioned to deliver because IBM has done it before under former CEO Lou Gerstner. This case examines what IBM needs to learn from how it managed to change its culture under Gerstner and what other companies can learn from the experience as well.

Settings

Time period

The events covered by this case took place in 2017, 1993-2004.

Geographical setting

Region:
World/global

Featured company

IBM
Employees:
10000+
Turnover:
USD 80 billion
Industry:
Technology

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