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Teaching note
Reference no. TR519-0167-8
Turkish language
Subject category: Marketing
Authors: Nazli Wasti (Middle East Technical University (METU)); Scott Andrews (University of Worcester); Paulo Mora-Avila (University of Worcester); Eminegul Karababa (Middle East Technical University (METU))
Originally published in: 2019
Version: 25-Oct-2019
Revision date: 20-Dec-2019
Length: 17 pages
Data source: Published sources