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Case
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Reference no. 619-0053-1
Published by: IBS Center for Management Research
Published in: 2019

Abstract

In 2018, despite knowing about the growing demand requirements for its mid-range apparel products in the North American market, the management of Adidas failed to source the required products from its suppliers spread across the Asian region on time. Adidas outsourced its manufacturing requirements across the globe to different partners. The present case provides an insight into the concept of responsive supply chains, their needs and their features. It also illustrates how Adidas' production processes were unable to meet demand and the initiatives taken by the company to ensure products reached the customers on time.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2018-2019.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Adidas AG
Employees:
10000+
Type:
Public company

About

Abstract

In 2018, despite knowing about the growing demand requirements for its mid-range apparel products in the North American market, the management of Adidas failed to source the required products from its suppliers spread across the Asian region on time. Adidas outsourced its manufacturing requirements across the globe to different partners. The present case provides an insight into the concept of responsive supply chains, their needs and their features. It also illustrates how Adidas' production processes were unable to meet demand and the initiatives taken by the company to ensure products reached the customers on time.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2018-2019.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Adidas AG
Employees:
10000+
Type:
Public company

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