Product details

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Abstract

UNIQLO had been a 'pillar brand' of a Japan-based global company, Fast Retailing Co Ltd (Fast Retailing) that operated multiple fashion brands. Over the years, UNIQLO strived to increase its presence across the world. As part of its expansion plans, the company decided to enter the Indian market. But due to various regulatory hurdles, the company was not successful. Then, in 2019, with the relaxation in the FDI policy by the Indian government, UNIQLO entered India by opening its first store at Ambience Mall, Vasant Kunj, Delhi. The company aimed to work with Indian producers and also strengthen its sourcing base. However, UNIQLO being a late entrant lagged behind its rivals like H&M and Zara who had already established a strong presence in India. In addition to this, the heavy import duties imposed in India had increased the pricing of its merchandise. Amidst this scenario, would UNIQLO be able to deal with the market related challenges and succeed in the Indian market?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
World/global
Country:
India

Featured company

UNIQLO Co, Ltd
Employees:
10000+
Type:
Public company
Industry:
Fashion retail

About

Abstract

UNIQLO had been a 'pillar brand' of a Japan-based global company, Fast Retailing Co Ltd (Fast Retailing) that operated multiple fashion brands. Over the years, UNIQLO strived to increase its presence across the world. As part of its expansion plans, the company decided to enter the Indian market. But due to various regulatory hurdles, the company was not successful. Then, in 2019, with the relaxation in the FDI policy by the Indian government, UNIQLO entered India by opening its first store at Ambience Mall, Vasant Kunj, Delhi. The company aimed to work with Indian producers and also strengthen its sourcing base. However, UNIQLO being a late entrant lagged behind its rivals like H&M and Zara who had already established a strong presence in India. In addition to this, the heavy import duties imposed in India had increased the pricing of its merchandise. Amidst this scenario, would UNIQLO be able to deal with the market related challenges and succeed in the Indian market?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
World/global
Country:
India

Featured company

UNIQLO Co, Ltd
Employees:
10000+
Type:
Public company
Industry:
Fashion retail

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