Product details

The Virtual Reality (VR) was recognised as one of the 'state of the art' technologies during recent times. Technically, it was the usage of computer-based system to create a simulated ambience. Being one of the profitable industries worldwide, the market value of VR technology was forecasted to reach more than USD40 billion within 2020. The global VR market comprised of several companies namely, Google, Sony, HTC, Oculus, Samsung and Lenovo. During recent times, the VR technology was considerably used in the sports industry, including football. This technology was mainly utilised in the soccer market by practising soccer game and designing coaching schedules. In this context, Austin FC (Austin), 'a professional soccer franchise based in Austin, Texas, the US', had decided to implement VR technology for increasing season ticket sales at its upcoming USD200 million stadium at the forefront of the opening season during 2021. This strategic scheme had materialised under a new multi-year commercial deal with the US mobile ticketing system, SeatGeek. Furthermore, the tie-up aimed to present a wholly-immersive, 360-degree virtual stadium tour to support sports fans to select their respective ticketing opportunities for booking seats in the upcoming new stadium, 'McKalla Place'. However, some industry observers pointed out challenges related to the execution of VR technology. One of the crises associated with VR technology was to construct better tracking systems with well-made hardware. In this context, would Austin be able to tap considerable number of fans to the stadium by using the VR technology?