Product details

Two Indian Institute of Technology graduates, Vidit Aatrey and Sanjeev Barnwal founded Meesho Inc (Meesho), an online social seller platform in 2015. The business model of the company was based on a three-way marketplace wherein the company used to link potential buyers and resellers, small and medium businesses (SMBs), and micro-entrepreneurs across India using social media. Thus, it created an ecosystem for small business and micro entrepreneurs to grow their business online by providing facilities such as logistics, payments, etc. There were 2 million social sellers across 700 towns on its platform in India. Among its resellers, 80% were housewives. The startup had raised funds from Y Combinator, Sequoia Capital, Shunwei Capital, Facebook, Naspers, etc. The growth strategy of the '#1 Reselling platform' was to boost its operations in tier 2 and 3 cities and expand product categories in both domestic and international markets in the long run. However, Meesho's competitors were increasing and the company's losses had also gone up. In such a scenario, it remained to be seen whether the entrepreneurs would be able to write a success story with their revolutionary startup.