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Case
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Reference no. 320-0001-1
Subject category: Strategy and General Management
Authors: Herminia Ibarra (London Business School (LBS)); Jessica Spungin (London Business School (LBS)); Rohin Borpujari (London Business School (LBS))
Published by: London Business School
Originally published in: 2020
Version: February 2019
Length: 18 pages
Data source: Field research
Topics: Strategy & execution; Organizational behavior; Leadership
Share a link: https://casecent.re/p/166727
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Abstract

In September 2018 Alibaba's co-founder and executive chairman, Jack Ma, announced his plans to step down from the USD420 billion Chinese internet company to pursue philanthropy in education. The case describes the evolution of Alibaba's corporate strategy from Chinese e-Commerce pioneer to a complex ecosystem that includes e-Commerce, logistics, financial services and infrastructure services; alongside the evolution of the firm's mission, values, corporate culture, philosophy and iconic leader, Jack Ma. The case was designed to accompany the documentary film about Alibaba, Crocodile on the Yangtze, which chronicles the early days of Alibaba through to its victorious battle with eBay in China.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Geographical setting

Region:
Asia
Country:
China
Teaching note
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Reference no. 320-0001-8
Subject category: Strategy and General Management
Authors: Herminia Ibarra (London Business School (LBS)); Jessica Spungin (London Business School (LBS))
Published by: London Business School
Originally published in: 2020
Version: February 2019
Length: 4 pages
Data source: Field research
View full details

About

Abstract

In September 2018 Alibaba's co-founder and executive chairman, Jack Ma, announced his plans to step down from the USD420 billion Chinese internet company to pursue philanthropy in education. The case describes the evolution of Alibaba's corporate strategy from Chinese e-Commerce pioneer to a complex ecosystem that includes e-Commerce, logistics, financial services and infrastructure services; alongside the evolution of the firm's mission, values, corporate culture, philosophy and iconic leader, Jack Ma. The case was designed to accompany the documentary film about Alibaba, Crocodile on the Yangtze, which chronicles the early days of Alibaba through to its victorious battle with eBay in China.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Geographical setting

Region:
Asia
Country:
China

Related

Teaching note
-
Reference no. 320-0001-8
Subject category: Strategy and General Management
Authors: Herminia Ibarra (London Business School (LBS)); Jessica Spungin (London Business School (LBS))
Published by: London Business School
Originally published in: 2020
Version: February 2019
Length: 4 pages
Data source: Field research
View full details
Extra information