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Published by: Indian Institute of Management Bangalore
Originally published in: 2019
Revision date: 15-Jan-2020
Length: 24 pages
Data source: Published sources

Abstract

The case discusses the rapidly growing mobile payments industry in India. The growth in the industry has been fueled by several factors such as increasing smartphone and internet penetration, ballooning startup ecosystem, growing government push for economic digitization, and the pro-active involvement of the regulatory bodies in providing a conducive and stabilizing environment. The case presents the account of Paytm, a leading incumbent in the industry, which has experienced a phenomenal rise to the top, brushing aside competition from several domestic players. However, the increasing competition from deep-pocketed technology giants, such as Amazon, Facebook, Google, etc, has been challenging its leadership position. The case highlights Paytm's strategic quest for tackling the growing competition in the industry, which includes the strides taken by Paytm to establish itself as a dominant design. The case also hints at the other strategies incorporated by Paytm to sustain its market leadership.
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Abstract

The case discusses the rapidly growing mobile payments industry in India. The growth in the industry has been fueled by several factors such as increasing smartphone and internet penetration, ballooning startup ecosystem, growing government push for economic digitization, and the pro-active involvement of the regulatory bodies in providing a conducive and stabilizing environment. The case presents the account of Paytm, a leading incumbent in the industry, which has experienced a phenomenal rise to the top, brushing aside competition from several domestic players. However, the increasing competition from deep-pocketed technology giants, such as Amazon, Facebook, Google, etc, has been challenging its leadership position. The case highlights Paytm's strategic quest for tackling the growing competition in the industry, which includes the strides taken by Paytm to establish itself as a dominant design. The case also hints at the other strategies incorporated by Paytm to sustain its market leadership.

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