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Case
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Reference no. 9B19MC073
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-07-26
Revision date: 15-Jan-2020

Abstract

This is a Simplified Chinese version. The case discusses the rapid success and competitive challenges of Guangzhou Chimelong Group Co Ltd's (Chimelong's) marine-based recreational theme park, Chimelong Ocean Kingdom. The theme park was one of the biggest in China and had won several awards for its size and programs, but Western players such as the Walt Disney Company were expanding into China, and several smaller marine-based theme park players were entering the market, posing the threat of imitation to Ocean Kingdom. How should the theme park compete against leading multinationals and burgeoning Chinese domestic players? Could Ocean Kingdom sustain its competitive advantage against these players?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Size:
Large
Other setting(s):
2018

About

Abstract

This is a Simplified Chinese version. The case discusses the rapid success and competitive challenges of Guangzhou Chimelong Group Co Ltd's (Chimelong's) marine-based recreational theme park, Chimelong Ocean Kingdom. The theme park was one of the biggest in China and had won several awards for its size and programs, but Western players such as the Walt Disney Company were expanding into China, and several smaller marine-based theme park players were entering the market, posing the threat of imitation to Ocean Kingdom. How should the theme park compete against leading multinationals and burgeoning Chinese domestic players? Could Ocean Kingdom sustain its competitive advantage against these players?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
2018

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