Chimelong Ocean Kingdom: A Sustainable Competitive Advantage?

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9B19MC073

Simplified Chinese language

Subject category: Strategy and General Management

Authors: Arpita Agnihotri (School of Business Administration, Penn State Harrisburg); Saurabh Bhattacharya (University of Newcastle Business School)

Published by: Ivey Publishing

Originally published in: 2019

Version: 2019-07-26

Length: 10 pages

Data source: Published sources

Topics: Threat of imitation; Sustainable competitive advantage; Organizational perspectives; Tows matrix; Marine; Theme park; General management/strategy

Share a link: https://casecent.re/p/166803

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This is a Simplified Chinese version. The case discusses the rapid success and competitive challenges of Guangzhou Chimelong Group Co Ltd's (Chimelong's) marine-based recreational theme park, Chimelong Ocean Kingdom. The theme park was one of the biggest in China and had won several awards for its size and programs, but Western players such as the Walt Disney Company were expanding into China, and several smaller marine-based theme park players were entering the market, posing the threat of imitation to Ocean Kingdom. How should the theme park compete against leading multinationals and burgeoning Chinese domestic players? Could Ocean Kingdom sustain its competitive advantage against these players?