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Azim Premji convinced Vivek Paul to join Wipro Limited, a global company that originally sold cooking oil. Paul was brought on board to develop the IT division into a leading provider of software services to the world''s largest corporations. He was a native of India yet was educated and had worked in the United States for many years. Paul faced a number of challenges in achieving this goal. Most immediate was attracting, developing, and retaining key talent. The story illustrates the cultural challenges of transforming an Indian company to enhance its global effectiveness. This case demonstrates some of the methods Wipro used to leverage difference in the workforce to create competitive advantage for the firm. See also the (B) case (UVA-OB-0763) and the (C) case (UVA-OB-0778).