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Case
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Reference no. 9B19MC062
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-06-26
Revision date: 16-Jan-2020
Length: 14 pages
Data source: Field research

Abstract

This is a Simplified Chinese version. Ofo (stylized 'ofo'), a Beijing-based bicycle-sharing company, had grown bicycle sharing from nothing into a dockless mobile application (app) service industry with over 120 million monthly active users sharing 30 million bicycles in cities across China and around the world. Founded by five bicycle enthusiasts in 2014, its dockless system used a smartphone application to unlock and locate nearby bicycles, charging an hourly rate for use. Although only two years old in 2017-and yet to turn a profit-the company was valued at over USD1 billion in a recent E round of private-equity financing. ofo's new funds would be used to buy bicycles for international expansion and hire more talent, but in a rapidly changing, highly competitive environment, the company needed to assess its current and future position.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Size:
Large
Other setting(s):
2017

About

Abstract

This is a Simplified Chinese version. Ofo (stylized 'ofo'), a Beijing-based bicycle-sharing company, had grown bicycle sharing from nothing into a dockless mobile application (app) service industry with over 120 million monthly active users sharing 30 million bicycles in cities across China and around the world. Founded by five bicycle enthusiasts in 2014, its dockless system used a smartphone application to unlock and locate nearby bicycles, charging an hourly rate for use. Although only two years old in 2017-and yet to turn a profit-the company was valued at over USD1 billion in a recent E round of private-equity financing. ofo's new funds would be used to buy bicycles for international expansion and hire more talent, but in a rapidly changing, highly competitive environment, the company needed to assess its current and future position.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
2017

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