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Supplement
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Reference no. 9B19MC077
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-07-31

Abstract

This is a Simplified Chinese version. Case B complements Case A, describing pharmaceutical companies' strategic responses-such as mega-mergers and acquisitions and specialization-to industry-wide global challenges and highlights strategic decisions by Pfizer's chief executive officers between 2007 and 2018.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Size:
Large
Other setting(s):
2018

About

Abstract

This is a Simplified Chinese version. Case B complements Case A, describing pharmaceutical companies' strategic responses-such as mega-mergers and acquisitions and specialization-to industry-wide global challenges and highlights strategic decisions by Pfizer's chief executive officers between 2007 and 2018.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
2018

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