Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2019-07-31
Length: 6 pages
Data source: Published sources
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https://casecent.re/p/166929
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Abstract
This is a Simplified Chinese version. Case B complements Case A, describing pharmaceutical companies' strategic responses-such as mega-mergers and acquisitions and specialization-to industry-wide global challenges and highlights strategic decisions by Pfizer's chief executive officers between 2007 and 2018.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.About
Abstract
This is a Simplified Chinese version. Case B complements Case A, describing pharmaceutical companies' strategic responses-such as mega-mergers and acquisitions and specialization-to industry-wide global challenges and highlights strategic decisions by Pfizer's chief executive officers between 2007 and 2018.