Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 9 March 2015
Length: 9 pages
Data source: Field research
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Abstract
This is a Spanish version. ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner's offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.
Locations:
Industry:
Size:
50-500 million; Small
Other setting(s):
2014
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 11 February 2015
Length: 9 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 9 March 2015
Revision date: 20-Apr-2015
Length: 8 pages
Data source: Field research
About
Abstract
This is a Spanish version. ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner's offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.
Settings
Locations:
Industry:
Size:
50-500 million; Small
Other setting(s):
2014
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 11 February 2015
Length: 9 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 9 March 2015
Revision date: 20-Apr-2015
Length: 8 pages
Data source: Field research