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Exercise
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Reference no. 9B19E016
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-12-18
Revision date: 17-Jan-2020

Abstract

In 2016, the Volkswagen Group (VW Group) announced a new future program, Together-Strategy 2025, which outlined the company's ambition of becoming 'a world-leading provider of sustainable mobility' by 2025. The VW Group made it clear that innovation and technology would be essential enablers to the success of the new strategy. In 2018, VW Group, like other players in the automotive industry, was increasingly drawn to artificial intelligence (AI), which could be used in areas including manufacturing, autonomous vehicles, and data analytics.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Industry:
Size:
Large
Other setting(s):
2019

About

Abstract

In 2016, the Volkswagen Group (VW Group) announced a new future program, Together-Strategy 2025, which outlined the company's ambition of becoming 'a world-leading provider of sustainable mobility' by 2025. The VW Group made it clear that innovation and technology would be essential enablers to the success of the new strategy. In 2018, VW Group, like other players in the automotive industry, was increasingly drawn to artificial intelligence (AI), which could be used in areas including manufacturing, autonomous vehicles, and data analytics.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2019

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