Subject category:
Marketing
Originally published in:
2020
Version: 7-Jan-2020
Length: 17 pages
Data source: Published sources
Abstract
Marketing has contributed positively to society in several aspects. However, recent evidence suggests that negative consequences outweigh positive ones. Drawing on published sources and focusing on the fashion industry, this note assesses how marketing has contributed to the dramatic increase in clothing sales over the 20th century and how this trend is fraught with unsustainable practices. Through the examination of the fashion industry, the case further presents a summary of the concepts of the current marketing paradigm and illustrates the shift in paradigm from a financial responsibility to a broader notion of responsibility that includes both environmental and social responsibility in addition to economic prerogatives.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Geographical setting
Region:
Americas
Country:
United States
Subject category:
Marketing
Originally published in:
2020
Version: 13-Dec-2019
Length: 7 pages
Data source: Published sources
Subject category:
Marketing
Originally published in:
2020
Version: 13-Dec-2019
Length: 10 pages
Data source: Published sources
About
Abstract
Marketing has contributed positively to society in several aspects. However, recent evidence suggests that negative consequences outweigh positive ones. Drawing on published sources and focusing on the fashion industry, this note assesses how marketing has contributed to the dramatic increase in clothing sales over the 20th century and how this trend is fraught with unsustainable practices. Through the examination of the fashion industry, the case further presents a summary of the concepts of the current marketing paradigm and illustrates the shift in paradigm from a financial responsibility to a broader notion of responsibility that includes both environmental and social responsibility in addition to economic prerogatives.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Geographical setting
Region:
Americas
Country:
United States
Related
Subject category:
Marketing
Originally published in:
2020
Version: 13-Dec-2019
Length: 7 pages
Data source: Published sources
Subject category:
Marketing
Originally published in:
2020
Version: 13-Dec-2019
Length: 10 pages
Data source: Published sources