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Case
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Reference no. 320-0034-1
Subject category: Strategy and General Management
Authors: Christophe Clavé (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2020
Version: January 2020
Length: 12 pages
Data source: Generalised experience
Topics: Vertical integration strategy; Logistics; Sourcing; Delivery; Retail distribution; Business strategy; Conglomerate; Strategic segments
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Abstract

Now the biggest retailer in the world, Bezos founded online bookseller Amazon in 2014. Thanks to the incomparable worldwide logistics capabilities it has also developed (robotized warehouses, fleet of ocean freight ships and 60 Boeing 747 aircraft), Amazon now controls the entire logistics process. In line with its vertical integration strategy, Amazon is now investing in bricks-and-mortar retail and developing deep knowledge in customer behaviour to reinvent retail and basically, through Amazon Go, bring the most ambitious retail experience ever conceived to market.

Teaching and learning

This item is suitable for undergraduate courses.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
World/global
Country:
United States

Featured company

Amazon.com, Inc
Type:
Public company
Industry:
Retail
Teaching note
-
Reference no. 320-0034-8
Subject category: Strategy and General Management
Authors: Christophe Clavé (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2020
Version: January 2020
Length: 11 pages
Data source: Generalised experience
View full details

About

Abstract

Now the biggest retailer in the world, Bezos founded online bookseller Amazon in 2014. Thanks to the incomparable worldwide logistics capabilities it has also developed (robotized warehouses, fleet of ocean freight ships and 60 Boeing 747 aircraft), Amazon now controls the entire logistics process. In line with its vertical integration strategy, Amazon is now investing in bricks-and-mortar retail and developing deep knowledge in customer behaviour to reinvent retail and basically, through Amazon Go, bring the most ambitious retail experience ever conceived to market.

Teaching and learning

This item is suitable for undergraduate courses.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
World/global
Country:
United States

Featured company

Amazon.com, Inc
Type:
Public company
Industry:
Retail

Related

Teaching note
-
Reference no. 320-0034-8
Subject category: Strategy and General Management
Authors: Christophe Clavé (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2020
Version: January 2020
Length: 11 pages
Data source: Generalised experience
View full details