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Case
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Reference no. UVA-OM-0708
Subject category: Production and Operations Management
Authors: S Barrs; John L Colley Jr
Published by: Darden Business Publishing
Published in: 1990
Length: 8 pages
Data source: Field research
Topics: Capital investment
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Abstract

This case describes a company''s option to integrate vertically and manufacture bowling balls rather than purchase them for resale. The company''s manufacturing strategy is integral to its corporate strategy.
Location:
Richmond, VA
Industry:
Bowling
Size:
USD150 million
Other setting(s):
1990
Teaching note
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Reference no. UVA-OM-0708TN
Subject category: Production and Operations Management
Authors: S Barrs; John L Colley Jr
Published by: Darden Business Publishing
Originally published in: 1990
Version: October 1993
Length: 10 pages
View full details

About

Abstract

This case describes a company''s option to integrate vertically and manufacture bowling balls rather than purchase them for resale. The company''s manufacturing strategy is integral to its corporate strategy.

Settings

Location:
Richmond, VA
Industry:
Bowling
Size:
USD150 million
Other setting(s):
1990

Related

Teaching note
-
Reference no. UVA-OM-0708TN
Subject category: Production and Operations Management
Authors: S Barrs; John L Colley Jr
Published by: Darden Business Publishing
Originally published in: 1990
Version: October 1993
Length: 10 pages
View full details