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This chapter is excerpted from 'Global Trade Strategies: Interacting with Trade Institutions and Businesses'. Developing global strategies call for new business models that ensure the integration of digital technologies in their operations. Traditional ways of doing business in an interconnected world requires firms to rethink their strategies. Successful enterprises are recognizing the importance of data analytics by exploring new insights into customer behavior, experiences, forecasting demand improving supply-chain performance and overall operational efficiencies. The disruptive global business environment has led trade promotion organizations to develop innovative tools and to design trade strategies that take into account digital transformation, rapidly changing market conditions and the entry of new types of competitors. To survive in the global digital economy, trade officials and business executives need to rethink what business they are in and how to digitalize their operations.