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Industry note
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Reference no. IMD-7-2156
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 10.02.2020
Revision date: 04-Mar-2020

Abstract

This industry note talks about how the automotive industry has been disrupted over the years, the various factors that triggered these disruptions, the current trend in the industry and the value chains interlinked with the automotive value chain. Awareness of the benefits of electric vehicles is increasing across the globe. The ecosystem of electric vehicles covers not only the automotive value chain but also the energy, infrastructure, mobility as a service (MaaS), fleet services and shared mobility value chains. The players in any one of these value chains are trying to expand into the other value chains in both organic and inorganic ways. This trend is growing the entire interlinked value chain and creating more white spaces for existing and new players. Research and development in the automotive industry is also at a peak and this may lead to further innovations and disruptions. The future outlook for this industry is highly unpredictable. Some of the biggest automotive markets are yet not close to adopting electric vehicles. Going forward, the steps taken by these markets, consumer behavior in these markets and the push created by government/automotive players will define the shape of the industry.

Time period

The events covered by this case took place in 21st Century.

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Abstract

This industry note talks about how the automotive industry has been disrupted over the years, the various factors that triggered these disruptions, the current trend in the industry and the value chains interlinked with the automotive value chain. Awareness of the benefits of electric vehicles is increasing across the globe. The ecosystem of electric vehicles covers not only the automotive value chain but also the energy, infrastructure, mobility as a service (MaaS), fleet services and shared mobility value chains. The players in any one of these value chains are trying to expand into the other value chains in both organic and inorganic ways. This trend is growing the entire interlinked value chain and creating more white spaces for existing and new players. Research and development in the automotive industry is also at a peak and this may lead to further innovations and disruptions. The future outlook for this industry is highly unpredictable. Some of the biggest automotive markets are yet not close to adopting electric vehicles. Going forward, the steps taken by these markets, consumer behavior in these markets and the push created by government/automotive players will define the shape of the industry.

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Time period

The events covered by this case took place in 21st Century.

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