Product details

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Abstract

This is part of a case series. This case set explains the customs-broker rationalization program for European operations of the German multinational conglomerate Chembi Global (Chembi) since 2015. The company is a leading manufacturer of beauty care and laundry & home care products. Case B describes how John van Doorn, who joined the company as the new team leader in October 2016, inherited the program design and broker choice of his predecessor. Facing the elementary challenge of the EDI connections, Van Doorn had to quickly present to his management superiors how he would roll out the program in the 30 European countries. The examination of Chembi's roll-out stimulates students to consider various implementation issues and options.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2016.

Geographical setting

Region:
World/global
Country:
The Netherlands

Featured company

Chembi Global
Employees:
10000+
Turnover:
EUR 16 billion
Industry:
Customs management and export

Featured protagonist

  • John van Doorn (male), Head of Global Customs Management and Export Control

About

Abstract

This is part of a case series. This case set explains the customs-broker rationalization program for European operations of the German multinational conglomerate Chembi Global (Chembi) since 2015. The company is a leading manufacturer of beauty care and laundry & home care products. Case B describes how John van Doorn, who joined the company as the new team leader in October 2016, inherited the program design and broker choice of his predecessor. Facing the elementary challenge of the EDI connections, Van Doorn had to quickly present to his management superiors how he would roll out the program in the 30 European countries. The examination of Chembi's roll-out stimulates students to consider various implementation issues and options.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2016.

Geographical setting

Region:
World/global
Country:
The Netherlands

Featured company

Chembi Global
Employees:
10000+
Turnover:
EUR 16 billion
Industry:
Customs management and export

Featured protagonist

  • John van Doorn (male), Head of Global Customs Management and Export Control

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