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Abstract

The case portrays the attempt by Helene Marchand, the head of sales for Paris-based GlobalWyre Solutions (GWS), to convince her firms' executive committee to adopt the Sunrise Plan. If the plan is adopted, GWS is likely to become far more competitive on global markets and be able to take much greater advantage of big data. But the plan could go either way. Siding with her is Isabelle Vendome, the founder of GWS. On the opposite side, however, is Julien Bailly, GWS's CEO, who is clearly against it. The case highlights the dynamics of organizational power and politics in global firms.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in Recent.

Geographical setting

Region:
World/global
Country:
France
Location:
Paris

Featured company

GlobalWyre Solutions (GWS)
Employees:
201-500
Type:
Privately held
Industry:
Finance, internet, e-Commerce
Other keywords:
Payment systems

About

Abstract

The case portrays the attempt by Helene Marchand, the head of sales for Paris-based GlobalWyre Solutions (GWS), to convince her firms' executive committee to adopt the Sunrise Plan. If the plan is adopted, GWS is likely to become far more competitive on global markets and be able to take much greater advantage of big data. But the plan could go either way. Siding with her is Isabelle Vendome, the founder of GWS. On the opposite side, however, is Julien Bailly, GWS's CEO, who is clearly against it. The case highlights the dynamics of organizational power and politics in global firms.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in Recent.

Geographical setting

Region:
World/global
Country:
France
Location:
Paris

Featured company

GlobalWyre Solutions (GWS)
Employees:
201-500
Type:
Privately held
Industry:
Finance, internet, e-Commerce
Other keywords:
Payment systems

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