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Teaching note supplement
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Reference no. 520-0025-8
Subject category: Marketing
Authors: David Dubois
Published by: INSEAD
Originally published in: 2020
Version: 03.2020
Length: 6 pages
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Online
Case
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Reference no. 514-063-1
Subject category: Marketing
Authors: David Dubois; Katrina Bens
Published by: INSEAD
Originally published in: 2014
Version: 12.2016
Revision date: 19-Dec-2016
Length: 13 pages
Data source: Field research
Topics: Social media; Listening strategy; New product development; Consumer trends; Strategic marketing; Online trends; Google; YouTube; Big data; Advocacy marketing; Social media strategy; Marketing research; Fashion trends; Community strategy; Search engine
View full details
Case
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Reference no. 516-0167-1
Subject category: Marketing
Authors: David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee
Published by: INSEAD
Originally published in: 2016
Version: 02/2022
Revision date: 23-Feb-2022
Length: 24 pages
Data source: Published sources
Topics: Digital transformation; Content marketing; Customer centricity; Hoteling & tourism; Social media marketing; Customer journey; Consumer experiences; Digital disruptions; e-Reputation; Reputation management; AccorHotels booking Airbnb; TripAdvisor; Online reviews; Social media listening; Digital organizational integration
View full details
Case
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Reference no. 519-0042-1
Subject category: Marketing
Authors: David Dubois; Jean-Michel Moslonka
Published by: INSEAD
Originally published in: 2019
Version: 06/2020
Revision date: 12-Mar-2020
Length: 17 pages
Data source: Field research
Topics: B2B marketing; Digital strategy; Digital transformation; Customer centricity; Customer digital maturity; Customer relationship; Customer intimacy; Marketing strategy; Digital technologies; Social media; Gamification; Big data; Competitive advantage; Digital organisation; Air Liquide
View full details
Case
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Reference no. E516-0167-1
Spanish language
Subject category: Marketing
Authors: David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee
Published by: INSEAD
Originally published in: 2018
Version: 07.2018
Length: 27 pages
Data source: Published sources
Topics: Digital transformation; Content marketing; Customer centricity; Hoteling & tourism; Social media marketing; Customer journey; Consumer experiences; Digital disruptions; e-Reputation; Reputation management; AccorHotels booking Airbnb; TripAdvisor; Online reviews; Social media listening; Digital organizational integration
View full details
Case
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Reference no. F514-063-1
French language
Subject category: Marketing
Authors: David Dubois; Katrina Bens
Published by: INSEAD
Originally published in: 2014
Version: 08.2015
Length: 15 pages
Data source: Field research
Topics: Social media; Listening strategy; New product development; Consumer trends; Strategic marketing; On-line trends; Google; YouTube; Big data; Advocacy marketing; Social media strategy; Marketing research; Fashion trends; Community strategy; Search engine; Social media listening; Marketing strategy; New technologies; Community marketing
View full details
Case
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Reference no. F516-0167-1
French language
Subject category: Marketing
Authors: David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee
Published by: INSEAD
Originally published in: 2016
Version: 05.2017
Length: 25 pages
Data source: Published sources
Topics: Digital transformation; Content marketing; Customer centricity; Hoteling & tourism; Social media marketing; Customer journey; Consumer experiences; Digital disruptions; e-Reputation; Reputation management; AccorHotels; TripAdvisor; Online reviews; Social media listening; Digital organizational integration
View full details
Case
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Reference no. J516-0167-1
Japanese language
Subject category: Marketing
Authors: David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee
Published by: INSEAD
Originally published in: 2018
Version: 03.2019
Revision date: 22-Mar-2019
Length: 26 pages
Data source: Published sources
Topics: Digital transformation; Content marketing; Customer centricity; Hoteling & tourism; Social media marketing; Customer journey; Consumer experiences; Digital disruptions; e-Reputation; Reputation management; AccorHotels booking Airbnb; TripAdvisor; Online reviews; Social media listening; Digital organizational integration
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Online

Related

Case
-
Reference no. 514-063-1
Subject category: Marketing
Authors: David Dubois; Katrina Bens
Published by: INSEAD
Originally published in: 2014
Version: 12.2016
Revision date: 19-Dec-2016
Length: 13 pages
Data source: Field research
Topics: Social media; Listening strategy; New product development; Consumer trends; Strategic marketing; Online trends; Google; YouTube; Big data; Advocacy marketing; Social media strategy; Marketing research; Fashion trends; Community strategy; Search engine
View full details
Case
-
Reference no. 516-0167-1
Subject category: Marketing
Authors: David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee
Published by: INSEAD
Originally published in: 2016
Version: 02/2022
Revision date: 23-Feb-2022
Length: 24 pages
Data source: Published sources
Topics: Digital transformation; Content marketing; Customer centricity; Hoteling & tourism; Social media marketing; Customer journey; Consumer experiences; Digital disruptions; e-Reputation; Reputation management; AccorHotels booking Airbnb; TripAdvisor; Online reviews; Social media listening; Digital organizational integration
View full details
Case
-
Reference no. 519-0042-1
Subject category: Marketing
Authors: David Dubois; Jean-Michel Moslonka
Published by: INSEAD
Originally published in: 2019
Version: 06/2020
Revision date: 12-Mar-2020
Length: 17 pages
Data source: Field research
Topics: B2B marketing; Digital strategy; Digital transformation; Customer centricity; Customer digital maturity; Customer relationship; Customer intimacy; Marketing strategy; Digital technologies; Social media; Gamification; Big data; Competitive advantage; Digital organisation; Air Liquide
View full details
Case
-
Reference no. E516-0167-1
Spanish language
Subject category: Marketing
Authors: David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee
Published by: INSEAD
Originally published in: 2018
Version: 07.2018
Length: 27 pages
Data source: Published sources
Topics: Digital transformation; Content marketing; Customer centricity; Hoteling & tourism; Social media marketing; Customer journey; Consumer experiences; Digital disruptions; e-Reputation; Reputation management; AccorHotels booking Airbnb; TripAdvisor; Online reviews; Social media listening; Digital organizational integration
View full details
Case
-
Reference no. F514-063-1
French language
Subject category: Marketing
Authors: David Dubois; Katrina Bens
Published by: INSEAD
Originally published in: 2014
Version: 08.2015
Length: 15 pages
Data source: Field research
Topics: Social media; Listening strategy; New product development; Consumer trends; Strategic marketing; On-line trends; Google; YouTube; Big data; Advocacy marketing; Social media strategy; Marketing research; Fashion trends; Community strategy; Search engine; Social media listening; Marketing strategy; New technologies; Community marketing
View full details
Case
-
Reference no. F516-0167-1
French language
Subject category: Marketing
Authors: David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee
Published by: INSEAD
Originally published in: 2016
Version: 05.2017
Length: 25 pages
Data source: Published sources
Topics: Digital transformation; Content marketing; Customer centricity; Hoteling & tourism; Social media marketing; Customer journey; Consumer experiences; Digital disruptions; e-Reputation; Reputation management; AccorHotels; TripAdvisor; Online reviews; Social media listening; Digital organizational integration
View full details
Case
-
Reference no. J516-0167-1
Japanese language
Subject category: Marketing
Authors: David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee
Published by: INSEAD
Originally published in: 2018
Version: 03.2019
Revision date: 22-Mar-2019
Length: 26 pages
Data source: Published sources
Topics: Digital transformation; Content marketing; Customer centricity; Hoteling & tourism; Social media marketing; Customer journey; Consumer experiences; Digital disruptions; e-Reputation; Reputation management; AccorHotels booking Airbnb; TripAdvisor; Online reviews; Social media listening; Digital organizational integration
View full details