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Compact case
Case
-
Reference no. IMD-3-1336-PT
Portuguese language
Authors: Peter Killing
Published by: Institute for Management Development (IMD)
Originally published in: 2015
Version: 12.03.2020
Revision date: 25-Mar-2020
Length: 4 pages
Data source: Field research

Abstract

This is a Portuguese version. This is part of a case series. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Time period

The events covered by this case took place in 2001.

Geographical setting

Region:
World/global

Featured company

Nestlé

About

Abstract

This is a Portuguese version. This is part of a case series. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Settings

Time period

The events covered by this case took place in 2001.

Geographical setting

Region:
World/global

Featured company

Nestlé

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