Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 12.03.2020
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https://casecent.re/p/168228
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Abstract
This is a Portuguese version. This is part of a case series. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.
Time period
The events covered by this case took place in 2001.Geographical setting
Region:
World/global
Featured company
Nestlé
About
Abstract
This is a Portuguese version. This is part of a case series. This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.
Settings
Time period
The events covered by this case took place in 2001.Geographical setting
Region:
World/global
Featured company
Nestlé