Product details

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Case
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Reference no. E663
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2018
Version: 18 November 2019
Revision date: 25-Mar-2020
Length: 17 pages
Data source: Field research

Abstract

This case examines the founding story California ice cream chain Smitten Ice Cream and CEO and Founder Robyn Sue Fisher, who invented a liquid nitrogen-fueled ice cream machine which mixes the world's smoothest ice cream. Students will be confronted with numerous common entrepreneurial issues including prototyping, dealing with failure, discovering product-market fit, hiring, financing, and scaling organizations.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Americas
Country:
United States
Location:
San Francisco

About

Abstract

This case examines the founding story California ice cream chain Smitten Ice Cream and CEO and Founder Robyn Sue Fisher, who invented a liquid nitrogen-fueled ice cream machine which mixes the world's smoothest ice cream. Students will be confronted with numerous common entrepreneurial issues including prototyping, dealing with failure, discovering product-market fit, hiring, financing, and scaling organizations.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Americas
Country:
United States
Location:
San Francisco

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