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Abstract

The purpose of this case is to look at Zipline's product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Africa
Countries:
Rwanda; Ghana
Compact case
Supplement
-
Reference no. SM322SQ
Subject category: Strategy and General Management
Authors: Howard Rosen (Stanford Graduate School of Business, Stanford University); Reema Shah (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2019
Version: 13 October 2019
Length: 1 pages
Data source: Field research
Topics: Technology; Strategy; Innovation; New ventures; Leadership; Digitization; Product market fit
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details

About

Abstract

The purpose of this case is to look at Zipline's product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Africa
Countries:
Rwanda; Ghana

Related

Compact case
Supplement
-
Reference no. SM322SQ
Subject category: Strategy and General Management
Authors: Howard Rosen (Stanford Graduate School of Business, Stanford University); Reema Shah (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2019
Version: 13 October 2019
Length: 1 pages
Data source: Field research
Topics: Technology; Strategy; Innovation; New ventures; Leadership; Digitization; Product market fit
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details