Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 30 January 2020
Length: 20 pages
Data source: Field research
Topics:
Digital; Disruption; Transformation; Human capital; Leadership; Talent; Innovation; Analytics
Abstract
Majid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery, and entertainment. As a regional leader in these brick-and-mortar industries, Majid Al Futtaim must learn to compete with a variety of digitally native e-Commerce, homesharing, food delivery, and video-streaming brands. The case traces Majid Al Futtaim as it blends physical and digital consumer experiences, leveraging its unique understanding of the Middle East and its customers, to ultimately make the whole of its conglomerate greater than the sum of its parts.
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Africa
Country:
United Arab Emirates
Location:
Dubai
About
Abstract
Majid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery, and entertainment. As a regional leader in these brick-and-mortar industries, Majid Al Futtaim must learn to compete with a variety of digitally native e-Commerce, homesharing, food delivery, and video-streaming brands. The case traces Majid Al Futtaim as it blends physical and digital consumer experiences, leveraging its unique understanding of the Middle East and its customers, to ultimately make the whole of its conglomerate greater than the sum of its parts.
Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Africa
Country:
United Arab Emirates
Location:
Dubai