Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 16 pages
Data source: Published sources
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Abstract
Louis Vuitton Moet Hennessy (LVMH) a Paris-based conglomerate of luxury brands was one of the highest-quality, most diversified luxury retailers. Headed by Bernard Arnault, LVMH made a bid for the iconic US jewellery company Tiffany & Co (Tiffany) towards the end of 2019. After a long wooing campaign, the world's top luxury firm succeeded in acquiring Tiffany for USD16.2 billion and the deal was expected to close in mid-2020. Tiffany's shareholders voted overwhelmingly in favour of the buyout, since Tiffany made a strategic fit in LVMH's portfolio. The most expensive deal in the history of the luxury business, gave LVMH a chance to put a fresh shine on the formerly lustrous jewellery brand which was facing a sales slump and struggling to refresh its image and attract a younger clientele. Experts wondered whether the deal would be beneficial to both the players and also result in a shakeup of the luxury industry as a whole.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2020.Geographical setting
Region:
World/global
Country:
France
Featured companies
LVMH
Employees:
10000+
Turnover:
EUR 53.7 billion (2019)
Type:
Public company
Industry:
Luxury goods
Tiffany
Employees:
10000+
Turnover:
USD 4 billion (FY2017)
Type:
Public company
Industry:
Luxury jewellery and specialty retailer
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 9 pages
Data source: Published sources
About
Abstract
Louis Vuitton Moet Hennessy (LVMH) a Paris-based conglomerate of luxury brands was one of the highest-quality, most diversified luxury retailers. Headed by Bernard Arnault, LVMH made a bid for the iconic US jewellery company Tiffany & Co (Tiffany) towards the end of 2019. After a long wooing campaign, the world's top luxury firm succeeded in acquiring Tiffany for USD16.2 billion and the deal was expected to close in mid-2020. Tiffany's shareholders voted overwhelmingly in favour of the buyout, since Tiffany made a strategic fit in LVMH's portfolio. The most expensive deal in the history of the luxury business, gave LVMH a chance to put a fresh shine on the formerly lustrous jewellery brand which was facing a sales slump and struggling to refresh its image and attract a younger clientele. Experts wondered whether the deal would be beneficial to both the players and also result in a shakeup of the luxury industry as a whole.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
World/global
Country:
France
Featured companies
LVMH
Employees:
10000+
Turnover:
EUR 53.7 billion (2019)
Type:
Public company
Industry:
Luxury goods
Tiffany
Employees:
10000+
Turnover:
USD 4 billion (FY2017)
Type:
Public company
Industry:
Luxury jewellery and specialty retailer
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 9 pages
Data source: Published sources