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This case is about an ambitious Professor, who wants to improve his academic profile and get popular in the academic circles. A carefully planned social media strategy leads him to achieve in a short span of time, for which he was struggling since long. The case highlights the usage and importance of social media platforms and how someone can use the social media analytics tools to measure and analyse the success of social media efforts by an individual or organization. It gives a good description of the available social media analytics tools and how they can be deployed to take care of the branding activities. The case presents a very practical outlook of usefulness of social media in personal branding and ideal for understanding the most significant activities that can be performed to harness the social media.