Subject category:
Entrepreneurship
Originally published in:
2020
Length: 6 pages
Data source: Field research
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Abstract
This is part of a case series. In Part B, Rolf makes the decision to finally embark on his Beijing venture. In reality, Rolf faced various challenges and drew many lessons from the experience. Rolf ran the shop from 2012 to 2014, but eventually sold the business to one of his employees and returned to Switzerland for personal reasons.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 2010-2014.Geographical setting
Region:
Asia
Countries:
China; Switzerland
Location:
Beijing
Featured company
Swiss China Link AG
Employees:
2-10
Type:
Privately held
Industry:
Retail and wholesale grocery
Other keywords:
Swiss made; Imported products
Featured protagonist
- Rolf Gubler (male), Founder/ General Manager
Subject category:
Entrepreneurship
Originally published in:
2020
Version: 14-Mar-2020
Length: 14 pages
Data source: Field research
Subject category:
Entrepreneurship
Originally published in:
2020
Version: 14-Mar-2020
Length: 19 pages
Data source: Field research
Simplified Chinese language
Subject category:
Entrepreneurship
Published in:
2020
Length: 5 pages
Data source: Field research
About
Abstract
This is part of a case series. In Part B, Rolf makes the decision to finally embark on his Beijing venture. In reality, Rolf faced various challenges and drew many lessons from the experience. Rolf ran the shop from 2012 to 2014, but eventually sold the business to one of his employees and returned to Switzerland for personal reasons.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2010-2014.Geographical setting
Region:
Asia
Countries:
China; Switzerland
Location:
Beijing
Featured company
Swiss China Link AG
Employees:
2-10
Type:
Privately held
Industry:
Retail and wholesale grocery
Other keywords:
Swiss made; Imported products
Featured protagonist
- Rolf Gubler (male), Founder/ General Manager
Related
Subject category:
Entrepreneurship
Originally published in:
2020
Version: 14-Mar-2020
Length: 14 pages
Data source: Field research
Subject category:
Entrepreneurship
Originally published in:
2020
Version: 14-Mar-2020
Length: 19 pages
Data source: Field research
Subject category:
Entrepreneurship
Published in:
2020
Length: 5 pages
Data source: Field research