Subject category:
Strategy and General Management
Published by:
Case-Study Alliance Turkey
Length: 8 pages
Data source: Generalised experience
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
The TRS Group Bursa Unit manufactured highly complex machine parts and was widely renowned in the market for its best practice in cost competitiveness and quality. David Phillips was the Technical Manager when an unexpected defective product was sent to an internal customer and caused a major safety problem. This case describes the TRS culture, the effect of national culture on organisational culture, and how TRS leaders responded to this quality problem by emphasising TRS values such as trust and continuous improvement.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2007-2009.Geographical setting
Region:
Europe
Country:
Turkey
Location:
Bursa
Featured company
The TRS Group Bursa Unit
Type:
Privately held
Industry:
Multinational company
Featured protagonist
- David Phillips (male), Technical Manager
About
Abstract
The TRS Group Bursa Unit manufactured highly complex machine parts and was widely renowned in the market for its best practice in cost competitiveness and quality. David Phillips was the Technical Manager when an unexpected defective product was sent to an internal customer and caused a major safety problem. This case describes the TRS culture, the effect of national culture on organisational culture, and how TRS leaders responded to this quality problem by emphasising TRS values such as trust and continuous improvement.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2007-2009.Geographical setting
Region:
Europe
Country:
Turkey
Location:
Bursa
Featured company
The TRS Group Bursa Unit
Type:
Privately held
Industry:
Multinational company
Featured protagonist
- David Phillips (male), Technical Manager