Subject category:
Marketing
Originally published in:
2020
Version: 7-Oct-2019
Length: 7 pages
Data source: Generalised experience
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Abstract
Mr Prabir Pradhan, the chief marketing officer of Shero India Pvt Ltd, a fully owned subsidiary of Shero Inc USA, was slated to develop a new carpet shampooing machine, which he had planned to launch in Indian market in middle 2019. Thus far, Shero had only manufactured and sold vacuum cleaners in India. Pradhan had to decide on the attributes of the new product using conjoint analysis. Pradhan, along with his product manager Sarah Banerjee, had to finalise the details of the conjoint design.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in December 2017.Geographical setting
Region:
Asia
Country:
India
Location:
Mumbai
Featured company
Shero Indian Pvt Ltd
Employees:
51-200
Turnover:
INR 10 million
Type:
Privately held
Industry:
Cleaning products, consumer durable
Featured protagonists
- Prabir Pradhan (male), Chief Marketing Officer
- Ms Sarah Banerjee (female), Product Manager
Subject category:
Marketing
Originally published in:
2020
Version: 23-Oct-2019
Length: 9 pages
Data source: Generalised experience
About
Abstract
Mr Prabir Pradhan, the chief marketing officer of Shero India Pvt Ltd, a fully owned subsidiary of Shero Inc USA, was slated to develop a new carpet shampooing machine, which he had planned to launch in Indian market in middle 2019. Thus far, Shero had only manufactured and sold vacuum cleaners in India. Pradhan had to decide on the attributes of the new product using conjoint analysis. Pradhan, along with his product manager Sarah Banerjee, had to finalise the details of the conjoint design.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in December 2017.Geographical setting
Region:
Asia
Country:
India
Location:
Mumbai
Featured company
Shero Indian Pvt Ltd
Employees:
51-200
Turnover:
INR 10 million
Type:
Privately held
Industry:
Cleaning products, consumer durable
Featured protagonists
- Prabir Pradhan (male), Chief Marketing Officer
- Ms Sarah Banerjee (female), Product Manager
Related
Subject category:
Marketing
Originally published in:
2020
Version: 23-Oct-2019
Length: 9 pages
Data source: Generalised experience