Product details

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Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 02.01.2020
Length: 17 pages
Data source: Field research

Abstract

This is part of a case series. The (A) case describes the difficult situation Avon faced back in 2018 when a new CEO arrives.

Time period

The events covered by this case took place in 2018-2020.

Geographical setting

Region:
World/global
Country:
United Kingdom

Featured company

Avon
Industry:
Cosmetics and perfumes

About

Abstract

This is part of a case series. The (A) case describes the difficult situation Avon faced back in 2018 when a new CEO arrives.

Settings

Time period

The events covered by this case took place in 2018-2020.

Geographical setting

Region:
World/global
Country:
United Kingdom

Featured company

Avon
Industry:
Cosmetics and perfumes

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