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Case
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Reference no. IMD-7-2166
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Lisa Duke (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 02.01.2020
Length: 20 pages
Data source: Field research
Topics: Marketing; Turnaround strategy; Global branding; Brand
Share a link: https://casecent.re/p/169075
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Abstract

This is part of a case series. The (B) case describes the decisions taken by the new CEO as well as the impressive results achieved in less than 2 years.

Time period

The events covered by this case took place in 2018-2020.

Geographical setting

Region:
World/global
Country:
United Kingdom

Featured company

Avon
Industry:
Cosmetics and perfumes
Teaching note
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Reference no. IMD-7-2165-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 25.05.2021
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-2165
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Lisa Duke (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 02.01.2020
Length: 17 pages
Data source: Field research
Topics: Marketing; Global branding; Turnaround strategy
View full details
Supporting video
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Reference no. IMD-7-2165-V
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Lisa Duke (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Length: 96 minutes
Data source: Field research
Notes: File size 3.06GB. Click for more information.
View full details

About

Abstract

This is part of a case series. The (B) case describes the decisions taken by the new CEO as well as the impressive results achieved in less than 2 years.

Settings

Time period

The events covered by this case took place in 2018-2020.

Geographical setting

Region:
World/global
Country:
United Kingdom

Featured company

Avon
Industry:
Cosmetics and perfumes

Related

Teaching note
-
Reference no. IMD-7-2165-T
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 25.05.2021
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-2165
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Lisa Duke (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 02.01.2020
Length: 17 pages
Data source: Field research
Topics: Marketing; Global branding; Turnaround strategy
View full details
Supporting video
-
Reference no. IMD-7-2165-V
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Lisa Duke (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Length: 96 minutes
Data source: Field research
Notes: File size 3.06GB. Click for more information.
View full details