Product details

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Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 2020
Version: 11.01.2021
Revision date: 02-Mar-2021
Length: 6 pages
Data source: Field research

Abstract

The Bank of New Zealand (BNZ)'s market share among Small and Medium Enterprises is declining. The new general manager discovers a pain point among SMEs - they are spending a couple of hours a day compiling information from different apps in order to manage their business. BNZ creates are new information portal with ecosystem partners called MyBusiness Live. This portal makes information available to SMEs in one simple dashboard. BNZ has to decide how to charge for the system and whether to make it accessible only to current customers (ie, closed system) or also to non-customers (ie, open system). It also has to deal with internal challenges (eg, salesforce) regarding the new system.

Time period

The events covered by this case took place in 2018-2020.

Geographical setting

Country:
New Zealand

Featured company

Bank of New Zealand
Industry:
Banking

About

Abstract

The Bank of New Zealand (BNZ)'s market share among Small and Medium Enterprises is declining. The new general manager discovers a pain point among SMEs - they are spending a couple of hours a day compiling information from different apps in order to manage their business. BNZ creates are new information portal with ecosystem partners called MyBusiness Live. This portal makes information available to SMEs in one simple dashboard. BNZ has to decide how to charge for the system and whether to make it accessible only to current customers (ie, closed system) or also to non-customers (ie, open system). It also has to deal with internal challenges (eg, salesforce) regarding the new system.

Settings

Time period

The events covered by this case took place in 2018-2020.

Geographical setting

Country:
New Zealand

Featured company

Bank of New Zealand
Industry:
Banking

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