Subject category:
Entrepreneurship
Published by:
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Version: April 1, 2020
Length: 10 pages
Data source: Published sources
Abstract
Josiah Wedgwood is one of the most famed entrepreneurs of the First Industrial Revolution. He had a transformative effect on the pottery industry and his innovations stretch from creating new products to operations, labor, managerial and financial control, and marketing and distribution. The case explores how entrepreneurs like Wedgwood pursue desire-based business opportunities, by building timeless brands and developing a special and ongoing relationship with customers. It offers insights into their marketing and sales techniques, which have shown remarkable persistence from the 18th century to the present. It also explicitly engages students in a discussion of fashion trends and the processes that generate (and destroy) entrepreneurial opportunities related to them.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Time period
The events covered by this case took place in 1750s-1780s.Geographical setting
Region:
Europe
Country:
United Kingdom
Location:
England
Featured company
Wedgwood
Industry:
Pottery
Featured protagonist
- Josiah Wedgwood (male)
About
Abstract
Josiah Wedgwood is one of the most famed entrepreneurs of the First Industrial Revolution. He had a transformative effect on the pottery industry and his innovations stretch from creating new products to operations, labor, managerial and financial control, and marketing and distribution. The case explores how entrepreneurs like Wedgwood pursue desire-based business opportunities, by building timeless brands and developing a special and ongoing relationship with customers. It offers insights into their marketing and sales techniques, which have shown remarkable persistence from the 18th century to the present. It also explicitly engages students in a discussion of fashion trends and the processes that generate (and destroy) entrepreneurial opportunities related to them.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Time period
The events covered by this case took place in 1750s-1780s.Geographical setting
Region:
Europe
Country:
United Kingdom
Location:
England
Featured company
Wedgwood
Industry:
Pottery
Featured protagonist
- Josiah Wedgwood (male)