Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2020-04-15
Length: 15 pages
Data source: Field research
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Abstract
In June 2018, the co-founder and chief brand officer of HEXO Corp. (HEXO), a medical cannabis company in Gatineau, Quebec, Canada, needed to prepare his company for the legalization of Canada's recreational marijuana market. HEXO already provided a range of innovative, smoke-free, and traditional marijuana products to customers across Canada. The chief brand officer planned to analyze the inflows and outflows associated with two options for entering the recreational cannabis market: constructing a new greenhouse and acquiring one of the company's competitors in eastern Canada. Because HEXO could pursue only one option, he would need to assess each option carefully, both qualitatively and quantitatively; develop short-term and long-term action plans; and project an income statement and balance sheet for the next fiscal year. The chief brand officer wanted to ensure that HEXO was in the best position to achieve economies of scale by increasing production capabilities, establishing a widespread distribution network, and developing a strong brand through high-quality customer experiences.
Teaching and learning
This item is suitable for undergraduate courses.Location:
Size:
Medium
Other setting(s):
2018
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2020-04-15
Length: 28 pages
Data source: Field research
About
Abstract
In June 2018, the co-founder and chief brand officer of HEXO Corp. (HEXO), a medical cannabis company in Gatineau, Quebec, Canada, needed to prepare his company for the legalization of Canada's recreational marijuana market. HEXO already provided a range of innovative, smoke-free, and traditional marijuana products to customers across Canada. The chief brand officer planned to analyze the inflows and outflows associated with two options for entering the recreational cannabis market: constructing a new greenhouse and acquiring one of the company's competitors in eastern Canada. Because HEXO could pursue only one option, he would need to assess each option carefully, both qualitatively and quantitatively; develop short-term and long-term action plans; and project an income statement and balance sheet for the next fiscal year. The chief brand officer wanted to ensure that HEXO was in the best position to achieve economies of scale by increasing production capabilities, establishing a widespread distribution network, and developing a strong brand through high-quality customer experiences.
Teaching and learning
This item is suitable for undergraduate courses.Settings
Location:
Size:
Medium
Other setting(s):
2018
Related
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2020-04-15
Length: 28 pages
Data source: Field research